“It is with words as with sunbeams. The more they are condensed, the deeper they burn.” - Robert Southey
For the last two years, I’ve been co-producer and host of Ignite Law — an evening of short six-minute presentations about the future of law practice. In the Ignite format, speakers are limited to six minutes and twenty slides (which advance automatically behind them).
While it is terribly difficult to give an Ignite presentation, it is incredibly fun to watch one. Ignite presenters who, in a normal presentation may ramble to stretch twenty minutes of content to fill an hour, must instead identify their key ideas and distill them to their essence — and even when a speaker is less than engaging, their presentation is almost over the moment it begins.
If you’re interested in using the Ignite format in your next law firm retreat to replace some of the “mandatory” presentations like practice-group reports, legal updates and “state of the firm” speeches, following these rules will help this format succeed:
For more on hosting your own Ignite-style event, take a look at the Speaker’s Guide (pdf) we prepared for our Ignite Law speakers before our 2011 event. It has some resources and rules you may want to adopt for your own use.
I’m happy to help you if you’re considering a similar format for your next firm retreat. Let me know if you have any questions.
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